Thursday, October 28, 2004

Steve Jobs - The Real Godfather of Usability

There is one person that over time has really championed the usability cause before everyone else had really started thinking about it. He made making products that people could use a priority of his business. He wanted all the possible potential problems that a user thought of in advance thought of before the users has it; so they can account for it in the design. Who is this man? But Steve Jobs of course...

This is really apparent in the success of the new iMac and the iPod. Both have dominated their respective markets and Apple has trouble keeping them in stock.

This high priority of being user centered helps keep the Apple customers so loyal.

In a interview with Business Week, Steve Jobs said,

"It's because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, "Wow, someone over there at Apple actually thought of this!" And then three months later you try to do something you hadn't tried before, and it works, and you think "Hey, they thought of that, too." And then six months later it happens again. There's almost no product in the world that you have that experience with, but you have it with a Mac. And you have it with an iPod." --Steve Jobs

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