Tuesday, January 25, 2005

Google Video uses Captions

Google has just released the beta version of a video search engine. Google Video takes the video from about 8 different television stations and archives it.

Our mission is to organize the world's information, and that includes the thousands of programs that play on our TVs every day. - Google

It uses the closed-captioning from the video as a meta-data, to index it in the search.

I think this is exciting. Hopefully this will help push people to put captioning on their video. No captioning means that Google video search isn't going to be able to pick it up.

This goes along with the argument that when Google indexes web sites its a big blind user traversing the code. It is just looking to be able to get a sense of what your page is about so it knows how to rank it.


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